At Najwan, we are keen to provide the most delicious food and refreshing drinks. Where we use. The finest ingredients and the finest foodstuffs

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Food servicing & Organization Objectives

Design and implementation of a specialized food servicing kitchen line at the highest quality level for producing, processing, and offering on site (in the food servicing) or packaging (for deliveries) of healthy fresh and tasty food meals.

Developing a good infrastructure for storing food raw materials required on weekly basis.

. Market penetration and encourage consumers to try these new locally made tasty and fresh meals.

Gain a good market share in this field in Saudi cities.

Covering all regions of the Kingdom in the future through registering the brand as a franchise in the future.

Maintaining the project’s sustainability by improving the quality management system, training, and continuous evaluation of human resources.

Building a strong identity and communicating strongly with customers through social media and other marketing channels in coordination with point of sales marketing activities.

Activating quality standards through a department specialized in quality management and quality control, which will be responsible for activating international standards such as ISO 9001 for administrative quality, ISO 14001 for environmental and waste management, ISO 45001 for health and safety and ISO 22001 for food safety production.

Designing a creative food servicing decoration which can guarantee an excellent customer experience and satisfaction.

Customizing an ERP/POS program to ensure an integrated control of accounts, inventory, business, kitchen, and sales procedures.

Developing a customer relationship management (CRM) program & to maintain a high customer satisfaction rate.

Establishing a product & research department to keep up to date with the newest technologies & research in food raw materials selection.

Setting an accurate criterion for evaluating performance within an integrated plan over the first three years mainly & raising these standards continuously in the following years.

Reducing waste and using environmentally friendly packaging materials.

Cooperating with local factories to provide appropriate labeling and packaging materials for food meals deliveries to encourage local industry.

Participating with more applications for online food meals ordering and delivery services.

Importing high quality food products from reliable and tested raw materials sources.

Hiring local Saudi cadres to manage and supervise the facility.

Testing and inspecting the received products and ensuring their integrity.

Using elegant and appropriate packaging that made of modern materials to preserve these foods for the longest possible period.

Applying local and international food quality standards as well, such as:

Controlling strictly the soft maintenance and pest control in the food servicing.

Providing new products in stages according to the assessment of the local market requirements.

Supplying events and occasions through participating with catering companies.

Development and activation of b2c social media platforms in order to reach the largest possible segment of citizens, residents, and business owners within the Kingdom.

Design a rewards program for clients.

Registering the brand & positioning it in Saudi market.

Using automation technology and reduce dependence on the human factor as much as possible.

Applying high KPIs to keep improving staff performance.

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